About Pario

Mission: Pario’s mission is to help clients make well-informed decisions, and excel in their activities. Pario provides insightful market research and analysis for the real estate, urban development, and cultural sectors.

History: Mark Smith founded Pario Research in 1995, the first urban economics firm fully committed to integrating sustainability into mainstream real estate investment. Mark Smith has a 24 year background in research and consulting, starting with the Goodkin Group (Sanford R. Goodkin Research Corporation) and for ten years with KPMG’s National Real Estate Consulting Practice once they acquired the Goodkin Group. Pario has worked on seminal projects incorporating sustainable design, New Urbanism, Smart Growth, eco industrial development, and culture. Mark Smith has been instrumental in helping to understand feasibility, design opportunities, and process change relative to these ‘urban improvement’ programs.

Research is a remarkable process that Pario fully embraces and understands. Most importantly, Pario uniquely understands real estate and urban places from the consumer and user perspective. Having good understanding of the market, consumer, and user is the foundation of all real estate decisions from design and marketing through institutional portfolio management. For more information, see Services and Clients.

Values—simple and reinforcing:
generate value
be fair
earn trust
be innovative
be mindful
keep a seven generations commitment to nature and humanity
contribute to community